One major area of digital growth is e-commerce. Online shopping platforms such as Shopee and Lazada have expanded quickly in Thailand’s digital market. More consumers are using digital platforms to buy products, especially after the COVID-19 pandemic accelerated digital behavior. This shift shows how digital tools are reshaping retail and consumer habits.
Cashless payments are another important part of Thailand’s digital transformation. The digital payment system PromptPay allows people to transfer money easily using mobile numbers or ID cards. QR code payments are also widely used in shops, restaurants, and markets. These digital payment systems reduce cash use and strengthen Thailand’s digital financial ecosystem.
The rise of digital startups also supports the digital economy in Thailand. Many Thai tech companies focus on digital services such as fintech, food delivery, and ride-hailing. For example, Grab operates digital transport and food delivery services across the country. These digital businesses create jobs and attract foreign digital investment.
Government policy plays a key role in promoting digital development. The national strategy known as Thailand 4.0 aims to move the country toward a high-income, innovation-driven economy. This policy encourages digital innovation, digital skills training, and smart industries. Through Thailand 4.0, the government supports long-term digital growth and competitiveness.
According to reports from Google Thailand and Temasek, Thailand’s digital economy is expected to continue growing strongly in the coming years. Increased internet access, mobile usage, and digital services will further expand the digital market. Overall, the digital economy in Thailand is becoming a central part of the country’s future development.
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